About The S.H.I.F.T. Model

Have you ever wanted to make a major change in your life, but you just couldn’t work up the motivation to do it? Have you found yourself pointing at something in your life and saying, “I want that to be different” — only to end up in the same place, year after year?

Let’s face it: It can be tough to achieve what you actually want if you don’t know how to focus on it. Or there could be something you really want in your life – but you end up subconsciously sabotaging your own efforts.

  • If you’re ready to make a change for the better…
  • If you’re ready to learn a step-by-step process for achieving your biggest goals…
  • If you’re ready to take your personal and business success to the next level…

Then it’s time to discover The S.H.I.F.T. Model™!

The S.H.I.F.T. Story

Developed by human behavior coach and professor Beverly D. Flaxington, The S.H.I.F.T. Model™ is the result of decades of helping individuals and businesses achieve their biggest goals.

Over the course of her career, Beverly noticed something interesting: those people who wanted to achieve their goals didn’t actually know how to change. They knew that something had to be different – but they didn’t know how to be committed to change, and see it through from start to finish.

That’s precisely the inspiration behind The S.H.I.F.T. Model™. This change management model is designed to help users identify their goals, overcome obstacles, commit to change, and take disciplined and daily action.

In short, The S.H.I.F.T. Model™ is designed to fast-track success – and since its development, this goal achievement model has helped thousands of clients achieve their success stories.

Now it’s time to achieve yours!

How It Works

The S.H.I.F.T. Model™ was developed based on a simple yet powerful belief: that the more focused you are on your desired outcome, the more likely it is that you’ll actually achieve it.

The SHIFT Model

Using The S.H.I.F.T. Model™, you’ll walk through the most critical steps to goal achievement, including:

  • Zeroing In On Your Desired Outcome
    Is there something you really want in your life? With The S.H.I.F.T. Model™, you’ll not only identify it – you’ll create the kind of focus and intention that skyrockets you toward that goal. 
  • Highlighting Obstacles
    One of the biggest mistakes people make during goal achievement is ignoring those annoying obstacles that stand in the way. But even the smallest obstacle can trip you up if you don’t plan for it. Using The S.H.I.F.T. Model™, you’ll not only know what your obstacles are—you’ll overcome them.
  • Accommodating Human Behavior
    Ever had someone stand between you and your dream? Ever had that person be you? That’s known as the “human factor”—and with The S.H.I.F.T. Model™, you’ll learn precisely how to overcome those people who want you to fail. Even if that person happens to be you.
  • Finding Other Routes
    With The S.H.I.F.T. Model™, you’ll be able to identify the alternative paths you can take to achieve your goals. After all, not every road will take you to your final destination – but with The S.H.I.F.T. Model™, you’ll have a roadmap to your success.
  • Taking ACTION
    You can plan all you want – but unless you take action, your goals will always be out of reach. Only The S.H.I.F.T. Model™ helps you identify the exact steps you need to take for goal achievement, and gives you the courage and motivation to take that first step!

Personal success and business success is deep within you. The S.H.I.F.T. Model™ can help bring it to the surface.

Success Stories

See how The S.H.I.F.T. Model™ has helped other people achieve their biggest goals:


About Beverly D. Flaxington

Bestselling & Gold Award-Winning Author, College Professor, Speaker, Trainer, Business Consultant, Entrepreneur, Behavioral Expert

Beverly D. Flaxington, the Human Behavior Coach®, is a two-time bestselling and Gold Award-winning author, international speaker, accomplished consultant, hypnotherapist, personal and career coach, bestselling author, college professor, corporate trainer, facilitator, behavioral expert, entrepreneur, and business development expert.

Beverly’s knowledge of human behavior and the most effective ways to make change happen have helped thousands of people and hundreds of organizations over the years. In addition to being a coach on changing human behavior, she is recognized as a confidence coach and work relationship “doctor” by many.

Bev has created a number of proprietary, successful approaches to changing human behavior and helping companies reach higher levels of excellence, including the Sales Effectiveness Model, the S.H.I.F.T. Model™, and the Five Secrets to Successful Selling™.

Bev authored the bestselling books Understanding Other People: The Five Secrets of Human Behavior; Make Your Shift: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go; and Make the Shift: The Proven Five-Step Plan to Success for Corporate Teams. She also authored The 7 Steps to Effective Business Building for Financial Advisors: How top earning advisors attract and retain the most profitable clients and the companion Workbook for this program. The 7 Steps program was selected by the Financial Planning Association and is available in their online store at a member discount.

She is a frequent speaker and contributor to articles on the subjects of sales, marketing, behavioral issues, employee and career issues, effective time management, and dealing with difficult people.

Beverly is an adjunct professor at Suffolk University. She teaches “Leadership and Social Responsibility”, a required course where Make the SHIFT is a required text. Beverly is a Certified Hypnotist, Certified Hypnosis Trainer, Reiki Master Attunement Practitioner, Certified Professional Behavioral Analyst (CPBA), and Certified Professional Values Analyst (CPVA). She uses the DISC and PIAV tools frequently in her work with individuals and organizations.

Bev co-founded The Collaborative in 1995, a sales and marketing consultancy. The firm provides strategic and tactical support to help financial services and wealth management firms, and the individuals they employ, reach higher levels of effectiveness and meet their goals. The Collaborative specializes in delivering effective coaching, training, and proprietary consulting services.