Beverly D. Flaxington is an American businesswoman and founder of The Collaborative. Flaxington is the author of seven books on personal and professional development, including the best-sellers Understanding Other People: The Five Secrets to Human Behavior and Make Your SHIFT: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go.
1 Education and Early Career
2 The Collaborative
4 Accreditations and affiliations
7 Personal Life
8 External links
Education and Early Career
Flaxington earned a BSBA (1983) and an MBA (1984) from Suffolk University. She started her career with executive search firm E.J. Rhodes Associates and then held several sales, business development and business operations positions within the investment sector of John Hancock Financial Services before co-founding The Collaborative, a consulting firm, in 1995. The Collaborative
The Collaborative is a sales and marketing consultancy. In 2008, The Collaborative released AdvisorsTrustedAdvisor.com, a website for financial advisers. The Collaborative has created a number of coaching and training tools. The 7 Steps to Effective Business Building for Financial Advisors, as an example, is a seven-step selling and marketing training program, The Five Secrets of Successful Selling is a selling program that uses the principles outlined in the book Make the SHIFT: The Proven Five-Step Plan to Success for Corporate Teams. The S.H.I.F.T. Model is a problem-solving program. Broken into five steps – Specifying the Desired Outcome, Highlighting Obstacles and Categorizing, Identifying the Human Factor, Finding Your Alternatives and Taking Disciplined Action – the process is intended to address behavioral change, goal achievement and business growth. Books
Flaxington co-authored her first book, Wealth Building: A Consumer’s Guide to Making Profitable and Comfortable Investment Decisions, with Lisa A. Cohen in 1998. In 2009, Flaxington released Understanding Other People: The Five Secrets to Human Behavior. The book is based upon research she did while creating a graduate class called Dealing With Difficult People for Suffolk University. The book won the gold award from Readers’ Favorite in the Relationships category.
In 2011, she published Make the SHIFT: The Proven Five-Step Plan to Success for Corporate Teams. Based upon the S.H.I.F.T. model, it applied the tools she used for corporate clients in her consultancy. The same year, Make Your SHIFT: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go was published, which became a bestseller. The second book used the S.H.I.F.T. model again, applying its lessons for individuals who want to progress in their careers or achieve goals.
In 2012, she also released 30 Days to Understanding Other People: A Daily Guide to Improving Relationships, a daily guide for understanding human interactions. In 2013, Self-Talk for a Calmer You was published by Adams Media, which discussed how negative messages in the brain can lead to anxiety and depression, and included techniques to create positive messages for a calming effect. The approach involves taking negative imagery and counterbalancing it in order to alleviate anxiety and prevent depression. The book also deals with “self-talk triggers” that can prompt a negative feeling, and how they can be dealt with. Accreditations and affiliations
Flaxington is certified hypnotist and hypnosis trainer, a Reiki master attunement practitioner, a certified professional behavioral analyst (CPBA) and certified professional values analyst (CPVA). She is a member of the Evolutionary Business Council, the Mentor’s Guild and Inspire Me Today. She also serves on the faculty of Suffolk University as a lecturer, teaching Leadership and Social Responsibility to undergraduate students.
She is a regular contributor to Psychology Today with a column called Understand Other People, and writes an advice column for Advisor Perspectives. She is on the speaking roster for the CFA Institute, blogs for CEO Magazine, is a contributing member of the Women’s Toolbox and a past regular contributor for Brinker Capital. She has also contributed to InvestmentNews and USA Today. She hosted an online radio show through BlogTalkRadio, and hosts the program Human Behavior Coach TV on the Conscious Evolution Media network (CEM). In 2011, she contributed a column to the U.S. Daily Review, detailing how the principles of the S.H.I.F.T. Model could be applied to the Occupy Movement. Bibliography
Wealth Building: A Consumer’s Guide to Making Profitable and Comfortable Investment Decisions, Lisa A. Cohen, Beverly D. Flaxington, Dearborn Financial Pub., 1998 Understanding Other People: The Five Secrets to Human Behavior, Beverly D. Flaxington, Ata Press, 2009 Make the Shift: The Proven Five-Step Plan to Success for Corporate Teams, Beverly D. Flaxington, Ata Press, 2011 Make Your SHIFT: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go, Beverly D. Flaxington, Ata Press, 2011 30 Days to Understanding Other People: A Daily Guide to Improving Relationships, Beverly D. Flaxington, Ata Press, 2012 Self-Talk for a Calmer You: Learn how to Use Positive Self-talk to Control Anxiety and Live a Happier, More Relaxed Life, Beverly Flaxington, Adams Media, Inc., 2013 The 7 Steps to Effective Business Building for Financial Advisors, Beverly Flaxington