When most people are asked to describe a salesperson, they usually answer in derogatory terms. For many, the word “sales” itself is a very negative word. But every day you must “sell” in some form: via client referrals, forming strategic alliances and to new prospects. Even staff members need to be “sold” on an idea or a strategy sometimes. Learn five key actions you can take to improve your selling ability in this quick 16-page read.